SUCCESS STORIES
DON’T JUST TAKE OUR WORD, HEAR IT FROM OUR SUCCESSFUL CLIENTS
SERVICE: PAID ADS STRATEGY
COMPANY: Edible Arrangements
GOAL: Lead store traffic and brand awareness efforts on the Facebook Advertising channel to drive in-store foot traffic from new customers for 900+ participating stores in the post COVID lockdown months.
STRATEGY: Focused primarily on the TOFU audiences (High-value Lookalikes from the prospect lists living in the USA, with a confidence affinity of 5%) for the store traffic campaigns.
THE RESULTS:
From Sep 21 to 30, the store traffic Facebook Ads saw confirmed 194 purchases with a conversion value of $13,671.26 at approximately 1.0 ROAS (return on ad spend). The most in-store purchases occurred in Florida, followed by Texas and California.
- Spend: $30,000
- Reach: 2,085,417
- Impressions: 9,088,223
- Link Clicks: 6,970
- CTR: 0.17%
- Avg. CPC (Link clicks): $4.30
- Frequency: 4.36
- In-store Purchases (Sep 21 to 30): 194
- In-store Purchases Conversion Value (Sep 21 to 30): $13,671.26.
SALES STRATEGY
COMPANY: EILERS DANCE COMPANY
GOAL: To increase new acquisition into an 8-week dance class
STRATEGY: Once reviewing the clients goal, niche target audience and the time frame to complete this task, we started with compiling a quick list of organizations that fit the required audience. We placed a few outbound sequences with cold calls within a two week frame.
THE RESULTS: In 2 weeks
- Increased the enrollments 7x new acquisitions
- Created new partnerships for future collaborations
- Created aware to the company for future enrollments
SERVICE: PAID ADS STRATEGY
COMPANY: Hello Fresh
GOAL: To increase new revenues while decreasing CAC
STRATEGY: Focusd on regular creative testing coupled with an ongoing analysis of creative strategies employed by HelloFresh’s competitors. We concluded that HelloFresh targeting should account for purchase latency from users doing their research and considering other options.
THE RESULTS: In 6 months, Hello Fresh was able to achieve the following results:
- Increased purchase volume 3x
- Increased budget 8%
- Decreased cost per purchase by 21%
SERVICE: PAID ADS STRATEGY
COMPANY: GENUINE HEALTH
GOAL: Client wanted to leverage paid search and Pinterest to boost high-intent traffic and sales in Canada. At the business level, the client wanted to hit 2x the revenue of 2022 and assigned a 3x ROAS target for Google ads and Pinterest combined.
STRATEGY: Created a comprehensive 6-month step-by-step plan to drive sales on Google and Pinterest ads while cleaning conversion tracking issues, developing creative briefs for social ads, planning seasonal/promotional opportunities throughout the year and recommending landing page changes to improve conversion rates.
THE RESULTS: By the end of 2023:
- The combined ROAS for Google and Pinterest ads was 5x (vs. the goal of 3x) surpassing the client’s expectations
- The high intent traffic served by Google and Pinterest ads boosted the conversion rates further on Amazon DSP and Email marketing, resulting in a 2.5x YoY boost in revenue for the business.
SERVICE: PAID ADS STRATEGY
COMPANY: ALMA
GOAL: Using Google Ads to focus on B2C with the intention of driving increased therapist consultation leads.
STRATEGY: The first priority for the team was to improve for our B2C (Consultation Leads) was focused more on category keywords, (outside of the Alma branded keywords). With that in mind, our team created highly relevant therapist-related keywords to increase both our clicks and impressions share.. With consistent learnings and location expansion, Copia Media increased consultation leads month-over-month with the majority of the leads coming from non-Alma branded keywords
THE RESULTS:
- From April to May, the client saw a 264% increase in consultations leads. CPL decreased from $184 to $62.
- May to June, the client saw a 64% increase in consultations leads.
- From June onwards, the number of consultation leads has remained consistent.
- Current CPL averages around $47.
- Keeping a consistent number of leads and lowered CPLs while maintaining the same average spend each month.
- Maintaining an average CTR of 4.16%.
